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Denise Bell

So What's the Story?

A Journey to Simplicity and Results in Skin Care

Denise Bell

So What's the Story?

A Journey to Simplicity and Results in Skin Care

5 Circle Story

In 2012 I went to Beauty School (shout out to Baldwin Beauty School in Austin, Texas). After I received my aesthetics license, I rented a small office in Westlake. During that time I became a mad scientist in my treatment room, creating protocols for clients, researching products and ingredients. I would stay so late at the office sometimes I watched the sun rise through my window. On those mornings, I would try to leave before anyone saw me. I was sure people would think I was on drugs or worse as I did my walk of shame to my car in yesterday's clothes. It was hard for me to stop until I felt I knew enough to be a good aesthetician. When I needed help I called my instructor Chelsea (we're still good friends to this day) and she would help me make sense of whatever I had confusion about. Learning how to make skin glow was almost an obsession.

By the time 2017 rolled around I was proficient in the treatment room and was looking for ways to help my clients even more. When you're an aesthetician, teaching clients about home care is so important to get results. But people are busy! They don't always have time to do a 12 step routine, and even if they did, they don't know when they might need more exfoliation, and when they need less. I studied the professional products that I used and sold in my spa, but understood how they would be complicated to someone who did not study skin care, ingredients and skin care brands. Most products that are sold in skin care offices are created for aestheticians. They had 10 cleansers, 25 serums and even more moisturizers and specialty products. I understood how it could be overwhelming for people, even with me telling them exactly what to use.

One day a client came in for her monthly facial. She was a busy CEO who ran companies and was on a plane as much as she was in her office. I asked her as I always do before I get started, "How's your skin?" She said, "I don't know. You tell me." It was then that I realized that people who were not aestheticians needed a way to know what to use for their skin. They did not want to know about every product available (like I did). They wanted to know what they needed and how to use it and that was all. They didn't need products created for aestheticians, they needed products created for them, and an aesthetician was just the person to do it. They wanted process to be as uncomplicated as possible. And so I discovered the problem to solved...

Fast forward to today, 5 Circle has 38 products including tools and merch. Each product has been developed with my busy clients in mind. The system I developed deleted skin care products that I believe are unnecessary, like toners and eye creams, and deliver the best results with the fewest bottles possible. It's all about YOUR skin, that will determine your lineup (my word for the selection of products that you use).  

You can't get to a destination if you don't know where you're going, So I ask my clients and customers to determine their skin care goals. It may be acne, hyperpigmentation and sun damage, loss of firmness, lines and wrinkles, redness or rosacea, with 5 Circle there is a line up to improve your skin condition. But first we have to determine what that is. It can't be everything and we don't believe in "for all skin types." 

I believe in your skin type, because I've most likely seen it in the treatment room where I've performed thousands of hours of facials. I know I can help people achieve the best skin of their lives. It's my mission and I'm grateful that you're here so I can show you how healthy your skin can be.

 

 

 

 

 

 

 

 

 

The story of 5 Circle Skin Care began with a simple question I heard over and over again as an esthetician: “Just tell me what to use.” After years in the skincare industry, I noticed how overwhelming skincare could be, with shelves full of products and endless routines promising results. People didn’t need dozens of products—they needed clarity and quality.

Creating Purposeful, Effective Products

I created 5 Circle Skin Care with a mission to simplify skincare. Each product is designed to address specific needs with a purpose in every ingredient and a result behind every bottle. Our routine focuses on five essential steps that can be done in five minutes, allowing you to focus on living your life while achieving radiant skin.

The 5 Circles: A Foundation for Your Best Skin

Each product in our lineup serves a unique purpose, fitting seamlessly into a routine that’s as effective as it is simple. From cleansing to hydration, each step is carefully crafted to reveal your skin’s natural glow with minimal effort. We believe skincare should be empowering, giving you the confidence to tackle your day with skin that feels refreshed and revitalized.

Our mission is to give you the best skin with just the essentials. At 5 Circle Skin Care, we believe in simplifying routines and elevating results—one product at a time.